Top 5 Fashion Games on iOS in the US - Q1 2023

The first quarter of 2023 saw notable trends in the performance of the top fashion games on the iOS platform in the United States. Here’s a detailed look at the weekly downloads, revenue, and active users for the top 5 fashion games, based on data from Sensor Tower.

Makeover Studio: Makeup Games from LIHAO TECH CO., LIMITED started the year strong with weekly downloads reaching 413K in the first week of January before gradually declining to around 84K by the end of March. The game's weekly revenue peaked at approximately $26K in mid-January but saw a downward trend, closing the quarter at around $20K. Weekly active users followed a similar decline, starting at 1.75M in early January and dropping to about 1.2M by the end of March.

Project Makeover by Magic Tavern, Inc. maintained a steady presence with weekly downloads fluctuating between 127K in early January and 75K at the end of March. The game’s weekly revenue hovered around $1.1M to $1.3M throughout the quarter, peaking at $1.33M in late December. Weekly active users saw a decrease from 732K at the start of the year to 550K by the end of March.

Makeup Stylist -DIY Salon game from REMEMBERS INFORMATION TECHNOLOGY CO., LTD. showed a steady trend in weekly downloads, starting at 97K in late December and finishing at around 55K by the end of March. The game did not generate any revenue during this period. Weekly active users increased slightly from 429K in late December to 474K by the end of March.

Toca Boca Hair Salon 4 by Piknik saw weekly downloads ranging from 65K in mid-January to 34K by the end of March. The game’s weekly revenue peaked at $16K in early January and gradually declined to about $10K by the end of March. Weekly active users decreased from 180K in late December to 135K by the end of March.

Merge Studio: Fashion Makeover from Paxie Games experienced a rise in weekly downloads, starting from 49K in late December and increasing to around 68K by the end of March. The game’s weekly revenue saw a peak of approximately $43K in mid-March. Weekly active users showed a significant increase from 115K in late December to 235K by the end of March.

These insights are based on data from Sensor Tower. For more detailed analysis and trends, visit Sensor Tower.